How a local healthcare service evolved after winning R200k with Nedbank Business Ignite

The search for South Africa’s most exciting small businesses is underway with the 2024 edition of Nedbank Business Ignite. With a grand prize of R200 000 cash injection and professional business video up for grabs, CapeTalk and Nedbank are calling on all local entrepreneurs to enter.

Enter Nedbank Business Ignite here. 

The competition has elevated many businesses since its inception, enabling some of the Mother City’s aspiring go-getters to thrive and achieve their dreams. One of last year’s winners, Cleopatra van Ster, saw her healthcare service flourish after the competition and even revamped her brand to give her business a fresh aesthetic in 2024. 

Van Ster, Founder of Nurse-It Primary Occupational Healthcare Services (formerly known as Sha’p Left) joins Good Morning Cape Town with Lester Kiewit to give more insight into how her business has changed after winning Nedbank Business Ignite. 

Listen to the full interview below: 

“We became well-known because of the competition,” explains van Ster. “It also led to increased revenue and a brand refresh”. 

She has since written about entrepreneurship for nurses, set to launch this year on the 6th of July. The purpose of the book is to enlighten the public on the role of nurses while also guiding fellow nurses on how to open their own practices and take their careers beyond traditional nursing roles. 

Van Ster advises upcoming small businesses to take advantage of the opportunities that Nedbank Business Ignite provides. The competition goes beyond the cash prize at the end – there are plenty of resources, marketing potential and business advice from experts like Thuli Magubane, founder of Mint Fresh Advisory Services. 

“It’s a great platform to learn more about your own business.” - Cleopatra van Ster

Want to give your small business a shot at scaling up? Enter Nedbank Business Ignite here.