Tasleem Gierdien12 September 2024 | 11:35

WATCH: Woman finds rodent in SASKO bread loaf: 'Traumatic and disgusting!'

After getting over her denial, Nombulelo Mkumla emailed SASKO's owner, whose apology angered her even more.

WATCH: Woman finds rodent in SASKO bread loaf: 'Traumatic and disgusting!'

On 8 September, Nombulelo Mkumla took to Facebook to share a ratdiculous discovery that she made after opening a loaf of SASKO Low GI Seeded Whole Wheat Brown Bread.

In the post, Mkumla shares her experience after finding a rodent baked and sliced into a bread loaf she had bought, describing the incident as 'traumatic and disgusting'.

"I recently bought bread from Spar (Sasko bread) on August 27th. The same day, I made toast after work and ate the bread. The following day, after work, I did the same thing. Then, on the morning of August 31st, I took the bread out of the fridge to make toast and noticed something disgusting and scary. I took a picture and sent it to my friends, and one of them said, 'Yi mpuku leyo tshomi' ('That's a rat friend'). I was in denial and suggested it might be something else, but the rat scenario made sense - it's possible the rat got into the bread at the factory, and no one noticed."

Watch the video below - please note, this is not for sensitive viewers.

After getting over the initial feeling of denial, Mkumla sent an email to SASKO owner PepsiCo, which responded with an apology.

“I sent an email with a video and pictures of the bread to the supplier [PepsiCo, previously Pioneer Foods] on Saturday, August 31st. Someone responded by email, acknowledging receipt of my email on Monday the 2nd of September, and filled out a form stating that the bread had mould.
“Why would I make a fuss over mould? I responded and gave my description of the complaint.
“Then, no one said anything until Friday afternoon, September 7th, when someone from SASKO called me."

The SASKO representative allegedly told Mkumla:

"Ma'am, I am... from Sasko. I am calling regarding your recent experience with our product. I sincerely apologise for what happened to you. It shouldn't have happened, but you must understand that it gets hot where we bake our products, so things like this are bound to happen.
“Yes, I admit that your bread had a mouse or rat. We are putting measures in place to prevent this from happening again. Don't worry; it won't affect you health-wise."

Mkumla said this 'apology' made her angrier.

“Instead of saying sorry, they told me to understand that it gets hot where they bake, and that's why there was a rat in my bread! Are you a professional doctor? I doubt I will ever eat Sasko products again. This experience has been traumatic and disgusting."

Since this incident, the video has garnered thousands of views and comments while the General Manager of bakeries at PepsiCo South Africa issued a statement saying this was an 'isolated incident' of which the company is aware.

“We are aware of an isolated incident in KZN where a consumer purchased a loaf of SASKO Low GI Seeded Whole Wheat Brown bread that did not meet the stringent quality standards we set out for our products. The consumer returned the loaf of bread to the store after she discovered that it had been contaminated by a foreign object (which was later confirmed to be a rodent).”
- Cornel Vermeulen, General Manager of Bakeries - PepsiCo South Africa

Vermeulen said as part of their commitment to maintaining the highest standards of food safety they undertook the following:

  • Immediate action: We investigated all the factory retention samples, and records covering the few days around the sample batch in question, and found no discrepancies, so we are confident that this was an isolated incident.
  • Consumer communication: We have been in contact with the consumer to provide her with updates on our investigation. It has shown that this is an isolated incident, and we are disappointed that she has had a poor experience with our product.

“We want to assure our consumers that we immediately launched a thorough investigation of the complaint. We are committed to providing safe, high-quality food products. We appreciate the understanding and support of our consumers during this time,” Vermeulen concluded.