WATCH: From hurricane selfies to strapping down homes... Milton goes VIRAL!

Clarence Ford chats to Primedia Digital Content Editor Barbara Friedman about stories making waves online.

(Skip to 4:19 for this one.)

Hurricane Milton has made landfall in Florida.

The hurricane is bringing deadly storm surges to much of Florida's Gulf Coast, including densely populated areas such as Tampa, St Petersburg, Sarasota and Fort Myers.

Officials say this may be the strongest hurricane to hit this part of Florida in over 100 years.

While some residents in Florida have evacuated, others have opted to brave the storm while capturing content. 

Friedman explains some 'startling' and 'strange' images captured so far:

First, there's this imagery of a National Oceanic and Atmospheric Administration (NOAA) satellite from space shows almost non-stop flashes of lighting

Veteran Florida meteorologist John Morales went viral for tearing up while reporting on Hurricane Milton's strength and magnitude for WTVJ media

Tampa resident Mohammed Nijem recently went viral for his Milton preparations - using enormous straps to tie his house down 

(Many people want to see if the house survived and if the straps did the trick).

Instead of evacuating, some posted 'selfies' with comments joking 'that's natural selection' at its finest

"It's not funny but the internet makes things a weird place."

- Barbara Friedman

"There were some incredible pictures of some areas in Florida just people-less before the storm hit... and it reminded me of COVID lockdown."

- Barbara Friedman

Scroll up to the audio player to listen to the interview.