Chante Hohip18 February 2025 | 11:38
‘Everyone must go!’: New Zealand tourism campaign gets mixed reactions
New Zealand – a country facing a massive brain drain – has a new tourism campaign that is getting attention for all the wrong reasons.
Tourists sightseeing in New Zealand. Photo: Pixabay/WeAreGuides
Bongani Bingwa catches up on the latest world news with Adam Gilchrist.
Listen below (skip to 3.10 for this one):
New Zealand’s recent campaign aimed at attracting tourists, particularly from Australia, is getting mixed reviews.
Politicians say the ‘Everyone must go!’ tagline sounds like a joke.
Almost 1% of the entire population of New Zealand formally emigrated to Australia in the year ending March 2024.
“Critics say it sounds like a clearance sale. Hurry now, buy one New Zealander, get another one free… Or is it a deportation order? Does everyone have to get out?”
– Adam Gilchrist
Scroll up to the audio player to listen to the discussion.