Amy Fraser1 April 2025 | 10:55

Meet Valor, the voice-activated panic app that keeps you safe with one simple phrase

In a crisis, saying your chosen panic command will instantly alert response teams to your location.

Meet Valor, the voice-activated panic app that keeps you safe with one simple phrase

Valor / Screengrab: Valor.co.za

Imagine this: a perpetrator holds a gun to your head, forcing you to unlock your banking app with facial recognition.

In such a terrifying moment, trying to manually activate a panic button or remember your PIN code feels nearly impossible.

This is where Valor comes in – the world’s first voice-activated panic super app.

"There are many panic buttons on the market, but they are manual. When you've got a gun to your head, you'll have to say, 'Mr Robber, hold on. Please let me get my phone out of my handbag. Let me open my app and let me push my panic button before you do anything terrible to me.'"
- Amanda Rogaly, CEO – BYY Strategic Services

How it works:

After downloading the app, set a custom panic command phrase.

In a crisis, saying this phrase will instantly alert response teams to your location.

The app also notifies your bank, immediately alerting fraud departments to protect your accounts and prevent unauthorised access.

It is available for download on iOS and Android phones.

"Your call to action is going to be a strange word like 'pasta' or 'tulips' or something that you don't use in your everyday language."
- Amanda Rogaly, CEO – BYY Strategic Services

Scroll up to the audio player to listen to the interview.