Watch: luxury yacht with about 30 influencers on board - flips over

CapeTalk's Clarence Ford speaks to Barbara Friedman, about trending online stories.

Listen below:

A luxury Lamborghini yacht carrying about 30 influencers "flipped over" near Miami Beach in Florida during Formula One weekend.

The influencers were packed onto the luxurious vessel - made for just five passengers and two crew members.

Miami Beach Police Marine Patrol and other agencies responded to the sinking yacht's call for help on Saturday. Both official vessels and one owned by a passerby helped get all on board to shore without any injuries.

However, the group of influencers is being criticized online for "not showing concern" for the serious situation.

While the yacht sank, some took pictures and videos, one person was heard saying, "it's giving... Titanic". 

Others were seen on camera saving their belongings, including Louis Vuitton duffle bags, Christian Dior totes, a MacBook Air Laptop, and a bottle of Clase Azul Gold Tequila.

"This is kind of what we're dealing with... with what's going on in the world more broadly, we have these 30 women... doing something incredibly stupid."

- Barbara Friedman, Digital Content Editor - Primedia Plus 

Watch the moment below:

Scroll up to the audio player to listen to the full conversation.