Meta cracks down on developer of CrushAI 'nudify' app
The app uses artificial intelligence to create fake nude images of people without their consent.
Mobile phone, typing on cellphone. Pexels/Kindel Media
Stephen Grootes is joined by tech expert Simphumelele Zondi on The Money Show.
Tech giant Meta (Facebook) is suing Hong Kong-based Joy Timeline HK, the developer of the CrushAI ‘nudify’ app.
The company runs ads on its platforms that promote these apps which basically allow users to 'undress' people using artificial intelligence (AI), creating fake images without their consent.
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It's a growing problem in the US says tech expert Simphumelele Zondi, where there's been a proliferation of these kinds of platforms, which do the same thing as CrushAI.
"CrushAI has been advertising all over Facebook using different company names... Facebook would take down an ad and they'd put up another one with a different name and so it would go on."
Simphumelele Zondi, Tech Expert
"Meta are now filing a lawsuit against this company in Hong Kong because it seems like a losing battle - they take one down and it appears as something else but users are all directed to CrushAI's own platform."
Simphumelele Zondi, Tech Expert
Zondi sketches a scenario where a child falls victim to this and the AI-generated naked image of them is circulated at school, or where somebody gets into trouble at their workplace because of the practice.
There have been calls for Meta to go further in terms of punitive action against the guilty companies, the BBC reports.
Scroll up to the audio player to hear more from Zondi