Understanding the relevance of 'SEO' in a world where AI can influence your decisions
Are traditional SEO strategies still effective if AI-driven queries bypass conventional search engine results?
Picture: Pixabay.com
Stephen Grootes interviews Keegan da Costa, AI utilisation specialist at Too Many Robots about whether Search Engine Optimisation still matters, in a world influence by artificial intelligence.
Listen to the interview in the audio below.
Search engine optimisation (SEO) is the process of improving your website’s visibility in search results to attract more traffic by targeting specific keywords and phrases.
SEO helps make your website more user-friendly, an important factor for both search engine rankings and a better experience for your visitors.
With the use of relevant terms am=nd keywords that people use when searching for information, an effective SEO can boost website traffic, enhance brand visibility, and generate more leads or sales.
But in a world where artificial intelligence (AI) can influence customer decisions, what purpose does SEO's serve?
Speaking to Stephen Grootes on The Money Show, Keegan da Costa, AI utilisation specialist at Too Many Robots says AI search engines are merely the evolution of SEO's.
"People are still searching, and they're always going to be searching, They used to be looking in Google and other traditional search platforms, and now the engine has changed and we need to evolve with it."
- Keegan da Costa, AI utilisation specialist - Too Many Robots
"We need to start thinking about how to be found, in a different way. Because it's not just about given us the answer, or the single list of answers and who paid more to be on top."
- Keegan da Costa, AI utilisation specialist - Too Many Robots
Scroll to the top of the article to listen to the full story.