Boxer Stores benefits from increase in consumers purchasing food items on promotion

Stephen Grootes speaks to Marek Masojada, CEO at Boxer Supermarkets about how the company continues to thrive in South Africa's evolving retail landscape.

Listen to the interview in the audio player below.

Discount supermarket chain, Boxer reported a trading profit of growth 9,9% in its inaugural set of results since it listed separately from its parent company, Pick n Pay on the JSE.

Boxer released its results for the 53 weeks ending 2 March on Monday, which also saw its turnover grow by 13.2% to R42.3 billion, with like-for-like sales growth of 5.6%.

Pick n Pay raised R8.5bn after selling a 34.4% stake in its discount chain Boxer at R54 per share in November 2024.

The internal selling price inflation on goods at Boxer is a mere, 0,3%, which is very low compared to most retailers.

Speaking to Stephen Grootes on The Money Show, Marek Masojada, CEO of Boxer says more people are looking for cheaper grocery options as food inflation bites consumers.

"Synonymous with being the leading retail discount retailer in the country, a large proportion of our sales are done on promotion."

-  Marek Masojada, CEO - Boxer 

 "So customers out there are really studying the promotional offerings by the different retailers, and buying largely off leaflet. What that does, it keeps selling price inflation at really low levels."

-  Marek Masojada, CEO - Boxer

"Our KVI's, or our Known-Value-Items, that are very much front and centre in the minds of our consumers. And clearly these lead our strategy in our promotional activity."

-  Marek Masojada, CEO - Boxer 

"That's our game. We really focused in on the value segment of South Africa's population, and as a result we are obsessive about passing value back."

-  Marek Masojada, CEO - Boxer 

Scroll to the top of the article to listen to the full interview.