Bundesliga eager to expand into Africa: ‘There is opportunity for growth’

947’s Robert Marawa speaks with Bundesliga Africa Regional Manager Sundesh Mahes.

Listen below:

With an estimated 14.5 million viewers in South Africa alone, the Bundesliga has shown great interest in expanding its reach to the African continent. 

This includes accessing audiences, engaging with local clubs, and developing local talent. 

“We are definitely a market that the Bundesliga wants to invest in… Africa is an opportunity for growth.” 

– Sundesh Mahes, Regional Manager – Bundesliga Africa

“In 2026, there are five teams that have an interest in South Africa.” 

– Sundesh Mahes, Regional Manager – Bundesliga Africa

Beyond the expansion of its audience, Mahes believes it is a phenomenal league for African footballers to get into.

From Sadio Mane to Pierre-Emerick Aubameyang and Jay-Jay Okocha, African talent has soared on the Bundesliga stage.

"You cannot talk Bundesliga without Jay-Jay Okocha. He set the standard. So, Africa definitely has its place in the Bundesliga."

– Sundesh Mahes, Regional Manager – Bundesliga Africa

Scroll up to the audio player to listen to the discussion.