How to make the best use of LinkedIn
LinkedIn helps connect relevant professionals to improve networking and job seeking.
Photo: Unsplash/Souvik Banerjee
702’s Clement Manyathela speaks with Executive CV Writer, Brendan Hope.
Listen below:
If you are a current or aspiring professional, LinkedIn is one of the best platforms to use to connect with like-minded people and land new opportunities.
With over one billion users, LinkedIn is one of the largest social networks for professionals.
The platform helps to connect relevant professionals to improve networking and job seeking.
“In South Africa, a lot more people are noticing that their LinkedIn profile is becoming a very important tool to present themselves. With employees jumping there… Having a strong profile is becoming increasingly important.”
– Brendan Hope
“The ‘Open to Work’ tool has been introduced specifically for recruitment agents and that makes you a lot more visible to them.”
– Brendan Hope
The two most common mistakes people make, concern their photo and headline, says Hope.
In the headline, be clear and concise with your target role and list your top four to five expertise.
A good quality photo in a smart-casual dress will also make a difference.
“…your face should take up 70% of the space on your profile photo… It needs to be as inviting as possible.”
– Brendan Hope
Scroll up to the audio player to listen to the discussion