IWISA No.1 launches youth design competition to reimagine iconic brand
South Africans aged 18 to 35 are invited to digitally design an outfit that includes a top, jeans and a bucket hat using brand elements of the iconic maize brand.
Picture: Facebook/@IWISA No1
Amy MacIver, in for CapeTalk’s Sara-Jayne Makwala King, is joined on Weekend Breakfast by Anet Norval Farina, judge and design lecturer at Vega School.
Listen to their conversation in the audio clip below.
If you're a designer, artist or fashion enthusiast, then the "Fills Bold Designer Search" competition by IWISA No.1 could be just for you.
"It's more than just a competition. It's more of an opportunity, a purpose-led platform for young designers and creatives."
- Anet Norval Farina, judge and design lecturer at Vega School
South Africans aged 18 to 35 are invited to digitally design an outfit that includes a top, jeans and a bucket hat using brand elements of the iconic maize brand.
Templates are available online, and entries don’t require physical garments.
Judges will be looking for creativity, cultural relevance, and a fresh interpretation of IWISA ’s legacy.
"It’s about bringing the brand’s heritage into the now, through the lens of the youth."
- Anet Norval Farina, judge and design lecturer at Vega School
Winners stand a chance to take home a MacBook Pro and a cash prize.
For more information, visit the IWISA No.1 website.
The competition closes on 30 June.
Scroll up to listen to the full conversation