Only 11% of Africa’s most admired brands are African – Brand Africa rankings
Brand Africa has unveiled the results of the 15th annual Brand Africa 100 | Africa’s Best Brands rankings.
Picture: © sebra/123rf.com
CapeTalk’s Clarence Ford speaks with award-winning pan-African marketer Thebe Ikalafeng.
Listen below:
Brand Africa - in partnership with African Business and the Economic Commission for Africa - has released its rankings of the best brands on the continent.
The announcement was made at the historic Africa Hall in Addis Ababa, Ethiopia.
The rankings are based on a comprehensive pan-African survey conducted across 31 countries and in eight languages.
The 2025 rankings have revealed a declining loyalty to African brands, despite rising African optimism.
Only 11% of the top 100 most admired brands are African.
The most admired brand overall in Africa is Nike - for the eighth year in a row.
Ikalafeng says we do struggle as a continent with idealising Western brands over our local products.
“We are not faced forward. We keep facing west or east for our choices of brands.”
- Thebe Ikalafeng, Pan-African marketer
He says he was particularly surprised by the fact that Nike was the most popular brand among Gen Z and millennials.
“I am disappointed in the young people.”
- Thebe Ikalafeng, Pan-African marketer
South Africa is the most admired nation brand in Africa, and MTN was voted the number one brand contributing to a better Africa.
Scroll up to the audio player for more.