YouTube Shorts racks up 200bn daily views but TikTok algorithm ‘still the best one’
The global shift toward short-form video content — a trend sparked by TikTok - is ongoing. Stephen Grootes interviews tech expert Siphumelele Zondi.
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CapeTalk and 702's Stephen Grootes speaks to tech expert Siphumelele Zondi.
Listen below:
In a world oversaturated with online videos vying for views, it's no surprise that short-form content is becoming more popular.
Many young people, especially, are gravitating away from reading text and towards watching videos, and YouTube seems to have found a way to engage with its Gen Z audience.
YouTube Shorts are now racking up 200 billion daily views.
Zondi says, however, that he doesn't think the 'stolen' TikTok model is in any trouble.
"The TikTok algorithm still seems to be the best one. It seems like people can still disengage quite easily on other platforms, and maybe it's because YouTube still has the longer video format as well... whereas on TikTok, it's all there is."
- Siphumelele Zondi, tech expert
Zondi reiterates how younger generations consume media so differently now, for example, the age of families sitting and watching movies together almost seems to have become a relic of the past.
"If billions of people are now engaging with shorter content, will they go back to the longer formats... the longer films, the longer documentaries?"
- Siphumelele Zondi, tech expert
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