Tupperware is coming back to Europe thanks to French entrepreneur

Keely Goodall

Keely Goodall

3 April 2025 | 9:54

Cédric Meston is bringing Tupperware back to France, Belgium, Germany, Italy and Poland.

In 2024 the iconic brand Tupperware withdrew from all but eight of 67 countries it operated in.

This included shutting down manufacturing and distribution licenses across Europe.

The American brand had been struggling with strong competition and consumers moving away from plastic and was forced to file for bankruptcy in September 2024.

French entrepreneur Cédric Meston has bought Tupperware France and plans to relaunch the brand in several countries across Europe.

RELATED: Stale marketing... failing Tupperware Parties... A brand analyst explains the icon's demise

From April, the brand will return to France, Belgium, Germany, Italy and Poland.

“All of those people who were crying over the end of Tupperware; it might be coming back.”
– Barbara Friedman

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