Amazon SA’s newly launched Shop Mzansi to showcase ‘unique local products’

JOHANNESBURG - Amazon South Africa has launched a local marketplace called Shop Mzansi to showcase "unique local products that reflect the country's rich and diverse cultures".

The South African arm of the United States online retail giant's new curated storefront features thousands of products across different categories from toys and home appliances to baby and beauty products.

According to reports, Amazon said this would make it "easier than ever for millions of customers to find products from local small businesses in the country".

The launch coincides with South Africa's Heritage Day and showcases more than 160 brands, from new and emerging to established local businesses.