HEINEKEN Beverages launches 'Mzansi, Drive Responsibly' campaign to promote safe celebrations this festive season

Bongani Bingwa interviews Millicent Maroga, Director of Corporate Affairs at HEINEKEN Beverages.

Listen below.

With 'Dezemba' in full swing and the festive season in effect, HEINEKEN Beverages is stepping up to show they’re not just about brewing beer but brewing responsibility too.

They've launched a powerful road safety campaign aimed at keeping South Africans safe, particularly during the festive season when accidents are more prevalent.

Whether you’re a motorist or a pedestrian, the message is clear: celebrate responsibly and make it home alive.

But what does it really mean to "drink responsibly," and how can one achieve it?

Maroga breaks it down:

• Balance alcohol consumption with food.
• In between alcoholic drinks, slow down and enjoy non-alcoholic beverages.
• Most importantly, once you've had a drink, don't get behind the wheel.

She emphasises that when consumed responsibly, alcohol can be part of a healthy lifestyle.

"When we say part of a healthy lifestyle, it's knowing when to drink and when not to drink."

- Millicent Maroga, Director of Corporate Affairs – HEINEKEN Beverages 

HEINEKEN Beverages recently launched their festive road safety campaign, 'Mzansi, Drive Responsibly,' promoting more than just safe drinking.

The campaign, which debuted in Gauteng, will soon expand to other provinces throughout the festive season.

It highlights comprehensive road safety, including urging motorists to adhere to speed limits and take regular breaks when needed.

The campaign's core message is simple: whether you're driving or walking, be responsible. Don’t drink (or walk) and drive.

"As an alcoholic beverage company, we're very mindful that consumed irresponsibly, our product does indeed have negative consequences."

- Millicent Maroga, Director of Corporate Affairs – HEINEKEN Beverages 

As Maroga explains, HEINEKEN Beverages aims to enhance social occasions – whether it’s a wedding, a hangout, or a soccer match – where people come together to connect and celebrate.

If you’re craving a refreshing, ice-cold HEINEKEN during the summer heat but still want to practice responsibility, they offer a range of non-alcoholic beverages to keep the good times flowing without compromising safety.

"We want to remember the conversations, the laughs, the joy – drinking is an add-on to enhance the occasion."

- Millicent Maroga, Director of Corporate Affairs – HEINEKEN Beverages 

Scroll up to the audio player to listen to the interview.