WATCH: World's most expensive strawberry goes viral. Got R372? (for one!)
How much would you pay for what is supposedly the best-tasting strawberry in the world?
Zain Johnson standing in for CapeTalk's Clarence Ford speaks to the Digital Content Editor of Primedia Plus, Barbara Friedman, about trending online stories.
Skip to 04:38 on the audio player below to listen to this story:
How much would you pay for a strawberry?
A specific type of strawberry originating from Kyoto in Japan is going viral and dubbed 'the best-tasting strawberry in the world'.
The strawberry and its price first went viral when TikTok user Alyssa (@alyssaantocii) recorded her live reaction to the expensive fruit from a store called Erewhon.
A single strawberry at this store costs about R372 ($19/£15), probably making it the most expensive one in the world.
In the video, Alyssa explains that each large berry is served individually packaged, covered with a tiny dome on a 'little tray'.
The reason for the fruit's expensive price is that it's supposedly one of the 'highest-quality fruits from Japan’s most celebrated farms'.
Alyssa's taste test received a whopping 9.7 million views so far.
"It's actually the best-tasting strawberry I've ever had," Alyssa told her followers.
"Is it a social experiment to make a splash for Erewhon or are these strawberries grown in a special environment in Japan's most celebrated farms, or is it all a little bit of a stunt? I don't know," says Friedman.
Many influencers have also tasted this strawberry, making it #trending.
TikTok users shared their thoughts on the pricey fruit in the comments section:
"This is so dystopian," wrote one baffled viewer.
"If I dropped $20 on a strawberry, I’d probably convince myself it was the best one I’ve ever tasted too," pointed out another person.
"There’s no hope for us as a society," wrote one TikTok user.
"Stuff like this is a slap in the face to poor people in poor countries. I refuse to give into excessive consumerism," said another follower.
Watch the viral moment below:
@alyssaantocii insane
♬ original sound - lyss
Scroll up to the audio player to listen to the interview.