iThonga, Genesis and Inimba redefine South African storytelling

JOHANNEBSURG - In an era where African storytelling is reclaiming its voice with boldness and depth, three new telenovelas iThonga, Genesis, and Inimba are doing more than just filling primetime slots. 

These series are reshaping narratives, questioning societal norms, and offering a fresh lens into identity, spirituality, ambition and cultural heritage.

At a recent media day hosted by MultiChoice, audiences were offered a rare glimpse into the minds behind these powerful new shows. 

Exploring Untold Worlds in Genesis

Lufuno Lefowa, Senior Manager of Telenovelas at MultiChoice, emphasised that they were committed to telling stories from worlds that are rarely seen on screen.

“With Genesis, we’re diving into the world of gospel music, a world whose complexities are often overlooked,” said Lefowa.

“Gospel is usually portrayed in a church context, but there’s a business side to it, too. Not everyone singing gospel is doing it for faith; some do it as a career. That’s the world we wanted to explore.”

Kagiso Mogale, head writer and executive producer of Genesis, added, “At its core, Genesis is the story of an underdog, something audiences naturally gravitate toward. We were intentional in making sure that if you’re not hooked by the story, the music will draw you in.”

“We carefully curated the soundtrack to evoke nostalgia and emotional resonance. And so far, the response has been incredible. Even though we’re only two weeks in, the feedback on social media and through direct messages has been overwhelmingly positive. People are excited to see something different on South African television.”

iThonga: Where Culture Connects Us

iThonga is more than a drama, it’s a cultural exploration. Lefowa shared that the show’s 8:30 p.m. slot was strategically chosen to showcase South African heritage.

“We wanted to celebrate culture by highlighting both the differences and the shared values across our communities,” she said.

“As we developed iThonga, we realised that themes like the cultural understanding of twins appeared across different traditions, Venda, Tswana, and others. These common threads reminded us that, as diverse as we are, we’re deeply connected. It’s only when we tell our stories that we truly see how similar we are.”

Inimba: Reversing the Gender Narrative

For Inimba, the goal was to flip a familiar script. 

Executive producer and head writer Siphosethu Tshapu explained: “For generations, it’s been socially acceptable for men to leave their families for work. But we asked what happens when it’s a woman who leaves?”

“Today’s women are just as ambitious and career-driven. Inimba explores what it means for a woman to leave her family, not out of neglect, but to create a better life. Her motives mirror those of many men, yet society judges her far more harshly.”

“This story reflects a growing reality: women across South Africa are making these tough choices every day. Through Inimba, we’re starting a conversation about the emotional and cultural implications and the double standards that still exist.”

Tshapu added that the series aims to reflect the evolving roles of women and men in society, sparking dialogue and introspection among viewers.

Phathu Makwarela, executive producer of iThonga, reflected on his long-standing relationship with Mzansi Magic: “It’s been nearly 15 years since I started working with Mzansi Magic, started as a head writer on Rockville, their very first drama. That journey from writer to producing The Queen and The River was only possible because MultiChoice saw potential and invested in it.”

“Now, seeing them do the same with a new generation of producers, commissioning shows like Genesis and Inimba, is inspiring. They’ve created an environment where talent is nurtured and where creative partnerships can thrive.”

“It’s rewarding to know that mentorship and opportunity are still part of the DNA of South African television. I’m excited for what’s ahead for both our stories and the storytellers behind them.”

Speaking from the heart, Ayakha Ntunja (Qhawe), a young actor from Inimba shared their excitement and gratitude for being part of a show that's not only breaking ground in storytelling but also opening doors for the next generation of creatives.

“I think I speak for a lot of young people when I say: sometimes, all we really need is someone to take a chance on us.”

“There’s so much value in having guidance from people who’ve been in the game longer. I’m learning things I never would’ve known otherwise, and it’s helping me grow, both as a performer and a person.

I’m genuinely overwhelmed by how much love the show and my character are receiving. Seeing people react on Twitter, having debates, and following the story so passionately, it’s surreal,” she concluded.