Mahindra SA drives community upliftment through its ‘rise’ philosophy

Mahindra South Africa is playing a meaningful role in uplifting communities. 

Speaking to Ray White on 702, CEO Rajesh Gupta unpacked the company’s purpose-driven philosophy centred around one word: 'rise'. 

“Only if you enable others to rise, you rise… That is a deeper integration of sustainability, our commitment towards the communities, and empowering people to drive positive change.”

He added that corporate success and community wellbeing are linked, which means aligning business goals with social impact and responding to the real needs of the communities they serve.

This approach is reflected in several initiatives focused on youth empowerment, education, conservation, and the arts.

The company supports young girls through the Ruta Sechaba Foundation, promotes reading through Literacy for Life, and partners with Sorai Initiative to help conserve rhinos.

“You have to be socially responsible. You should be resonating where the care is needed,” he said.

It’s upcoming Mahindra Fusion Fest celebrates music, fashion and the arts while spotlighting emerging creatives.

Gupta said it is more than just a festival, but a platform to honour budding talent and promote sustainable practices within the creative space. 

To listen to Gupta in conversation with Ray White, use the audio player below: