Meet the Ford Territory, the modern SUV for today’s South African family

Speaking to EB on KFM 94.5, Chief Marketing Officer Tarryn Knight explained why the Ford Territory has become one of the most exciting SUVs in its class.

“In this segment of the market, there are so many options available to customers”

- Tarryn Knight, Chief Marketing Officer - Ford South Africa 

What’s important to Ford is that people view this vehicle not only in terms of its features but also in terms of the brand they are investing in.

"With a Ford Territory, you get around twenty-one products and services that come with ownership - including mobile servicing where we can fetch your car, service it, and return it to you. That’s what sets us apart.”

- Tarryn Knight, Chief Marketing Officer - Ford South Africa 

The Territory has been designed with the modern family in mind, which Knight notes looks very different today compared to a generation ago. We used to think of a family as a mom, a dad, and two children. But in South Africa, family can be anything; it can be as simple as one person with their pets, a multi-generational household, or even a group of close friends.

Whatever your definition of family is, the Ford Territory, with its space, technology, and safety features, is built to serve it.

- Tarryn Knight, Chief Marketing Officer - Ford South Africa 

One standout version of the model is the Dark Edition, which combines striking design with advanced features. It has nineteen-inch black alloy wheels, black mirrors, and a beautiful black moonroof. Inside, there’s a twelve-point-three-inch touchscreen, a 360-degree camera, and striking fibre orange stitching that finishes the look beautifully. 

“You really feel the boldness when you’re behind the wheel. Get it in black, and yes - you’ll feel like Batman.”

- Tarryn Knight, Chief Marketing Officer - Ford South Africa 

Beyond style, Ford also prioritises accessibility. With 118 dealers nationwide, the Territory is easy to test drive and buy. There are excellent retail offers available now across the range — from the value-packed Ambiente, the super comfortable Trend, to the bold Dark Edition.

At its heart, the Ford Territory is more than just an SUV - it’s a mirror of contemporary family life. Whether it’s the practicality of mobile servicing, the versatility of space, or the modern safety technology, the Territory aims to suit any family situation.

Book a test drive today!