Boxer punches' above its weight, delivering strong growth with R22.5bn turnover

Boxer Retail Limited has reported headline earnings growth of 5.3% to R518 million, for the six month to the end of August.

Turnover is up 13,9% to R22.5 billion.

Boxer Superstores is one of Southern Africa's fastest-growing, discount supermarket chains, and is majority-owned by Cape Town-based grocery retailer, Pick n Pay.

Speaking to Stephen Grootes on The Money Show, Boxer CEO Marek Masojada says the strong trading profit growth, and strategic expansion are all driven by operational efficiency, customer loyalty, and a relentless focus on delivering value.

"Our mantra at Boxer is never pay more than the Boxer price, so offering value to the customer really remains the core of our business model," says Masojada.

Boxer has also recorded growth in it's customer base, the opening of 35 new stores, a new distribution centre in KwaZulu-Natal.

It's also launched its Boxer Rewards Club, a new customer loyalty programme.

"Consumers are buying on promotion, what goods we offer at promotional price. A significant portion of our turnover is driven by our promotions, and it reflects the lower selling prices compared to the same items in  the prior period," added Masojada.

Listen to the full interview in the audio player below.