Discover the power of curated questions to transform your business strategy

Every week The Money Show interviews the author or reviewer of a new or trending business book.

This week Stephen Grootes talked to Mike Stopforth, founder of Second Rodeo, a specialist advertising agency that helps leading brands get their customers over the line.

The serial entrepreneur and global keynote speaker launched his book 52 Big Questions for Business Leaders in September.

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Stopforth's premise is that asking the right question could change your perspective, and your business: 'Discover the hidden power of questions to radically transform your strategy, your culture, your confidence and yourself'.

The book offers a question for each week of the year to spark reflection and meaningful conversation within teams.

"I approached it this way because, in my own experience in business and as an entrepreneur, answers have proven to be grossly overrated, and our instincts as leaders often are to rush to solutions rather than engaging with the problem at depth."

"I think one of the best tools for doing so is a well-thought-out, well curated question."

"So, having realised the utility of those questions in my own journey, I decided to collect the very best questions I'd ever been asked and had asked others, and this book is the result."

"We assume that we can ask questions because we've asked them our whole life. Think of running: you started to run as a toddler... and when you get to be an adult, maybe you decide to get fit and you run again, and you suddenly realise that it is actually a skill to be worked on..."

"Questions are a little bit the same - instinctively they are something that we all believe we do well, but they are worth engaging with on a much deeper level to understand what indeed makes a great question."

Mike Stopforth, Author: 52 Big Questions for Business Leaders

Description on Amazon:

Unlock a new dimension in leadership by asking better questions.

Answers are overrated. In an unpredictable world, asking the right questions is significantly more powerful than clinging to stale, dated answers. What you knew yesterday won't always take you where you need to go. Great leaders stand apart because they know how to ask themselves and their teams questions that spark insight, challenge assumptions, and drive action.

52 Big Questions for Business Leaders isn't just a collection of prompts and provocations – it's a guide to sharper, more intentional thinking. Whether you're leading a start-up or a global enterprise, the questions in these pages will help you pause, reflect, and lead with clarity.

Drawing on decades of leadership experience, Mike Stopforth infuses wisdom, wit, and practical insight into the art of inquiry – because crafting big, beautiful questions is a skill worth mastering. This isn't a book to read once and shelve; it's a tool to return to whenever you need fresh perspective, focus, or inspiration.

In the end, great leaders aren't defined by the answers they give – but by the questions they dare to ask.

Scroll up to the audio player to listen to the interview with Mike Stopford