Feeding Unicorns: How to bring human touch to leadership in a hustle culture

Every week The Money Show interviews the author or reviewer of a new or trending business book.

This week Stephen Grootes talked to strategist Jeni-Anne Campbell, founder of JAW Advertising and also known as The Good Businesswoman.

She's the author of Feeding Unicorns: How good leaders make great teams.

In this context, 'unicorn' refers to individuals - one-of-a-kind talents in business whose blend of skill, instinct, and drive can create outsized impact. They're also among the hardest to identify, hire, and retain.

Campbell describes Feeding Unicorns as a refreshingly honest guide to leading people with heart, for the leaders building businesses worth working for… and staying for.

Stephen Grootes asks the author how her book, amid the flood of leadership books on the market, is different.

"Throughout my leadership journey I've done so much research and what comes up is: top leader, strong, successful. There wasn't anything that really aligned to what my ethics were in business, and that is good leadership - something that you can do every single day rather than this massive goal."

"The book came out of the need to see leaders talking about how being good in business can be good FOR your business."

"I wrote it because I know that by leading teams with good intentions, and with empathy and understanding of where your employees are in THEIR space not where you think they should be - it really leads to more staff retention, happier employees, more productive employees, and ultimately increases your bottom line."

"Sometimes you do have to make tough calls - being a good person doesn't always mean being liked. Being a good person means you are doing what is right for everybody in the room, and that doesn't mean that everyone is going to win all the time."

Jeni-Anne Campbell, Author - Feeding Unicorns

Description on Amazon:

Forget corporate jargon and hustle-for-hustle’s-sake culture. Feeding Unicorns is a real, honest, and actionable guide to leading people well; even when business is messy, budgets are tight, and your to-do list is longer than your child’s birthday wishlist.

Written by creative entrepreneur and agency founder Jeni-Anne Campbell - aka The Good Businesswoman™ - this book delivers leadership lessons for people who care. Deeply.

If you’ve ever wondered:

• How do I retain great people without big perks?
• What does fair pay actually look like?
• How do I balance empathy and accountability?
• How do I grow a team when I'm still growing myself?

... this book is your practical companion.

Equal parts strategy and soul, it’s packed with scripts, rituals, and real-world stories for building a workplace where people, not just KPIs, thrive.

Who it’s for:

Leaders, business owners, creatives, managers, team leads, and anyone trying to build something meaningful without losing their minds (or their sense of humour).

This isn’t another leadership book about how to win at work. It’s a book about how to work with heart - and lead in a way that makes people want to stay, grow, and shine.

As Jeni says, 'Not all leaders are remembered. But the good ones’ legacies are carried forward'. Learn how to start building that legacy.

Scroll up to the audio player to listen to the interview with the author