Film takes centre stage in promoting travel at International Tourism Film Festival Africa

702’s Bongani Bingwa speaks with James Byrne, Festival Director of the International Tourism Film Festival Africa (ITFFA).

Listen below:

The 7th International Tourism Film Festival highlights the important role film plays in driving tourism.  

The event kicked off on 3 June and runs until 6 June at the Hotel Sky in Sandton.

The platform dedicated to tourism films received over 4,000 entries from 94 countries this year.

Film tourism not only drives people to these destinations, but it also promotes business and the content itself.

“The film ‘The Beach’ that was shot in Phuket? It is still steering lots of footfall because you want to take photos of your favourite scenes shot on location.” 

– James Byrne, Festival Director – ITFFA

“[The festival] is also about industry coming together and discussing the way forward and what that landscape looks like because the world is changing very quickly, at a rapid rate.” 

– James Byrne, Festival Director – ITFFA

Find out more information about the International Tourism Film Festival Africa here. 

Scroll up to the audio player to listen to the discussion