How does a radio station make money? CapeTalk's Commercial Programme Manager explains…

Pippa Hudson interviews Lizelle Smit, CapeTalk's Commercial Programme Manager.

Listen below:

There are no subscription fees to worry about – you can listen for free and don’t even need to pay for our Primedia+ app.

So, how does CapeTalk generate revenue?

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This is where Lizelle Smit plays a key role – acting as the vital link between our sales and programming teams.

Smit explains that radio stations earn revenue through live reads, standard commercials, events, and competitions. 

"Listeners love to win and clients love to give away prizes."

- Lizelle Smit, Commercial Programme Manager – CapeTalk

With the shift to digital platforms, when Smit pitches ideas to clients, they gain access to campaigns not just on air, but across CapeTalk's digital platforms, including social media and our website.

This creates a multi-platform campaign that extends beyond traditional broadcasting.

However, it's important to note that purchasing an advertisement on the station does not exempt clients from being mentioned on-air or included in news bulletins, regardless of whether the mention is positive or negative.

"We cannot ever interfere with editorial integrity."

- Lizelle Smit, Commercial Programme Manager – CapeTalk

Scroll up to the audio player to listen to the interview.