Maybelline partners with LIFT airline for 'LIFT Your Lashes Sky High' campaign
This unique partnership marks the first-ever beauty brand collaboration for LIFT, combining the worlds of beauty and travel innovatively and excitingly.
Maybelline partners with LIFT airline for 'LIFT Your Lashes Sky High' campaign / Image: Supplied
Maybelline, the #1 make-up brand in the world, has announced its collaboration with LIFT for the ground-breaking "LIFT Your Lashes Sky High" campaign.
This unique partnership marks the first-ever beauty brand collaboration for LIFT, combining the worlds of beauty and travel innovatively and excitingly.
The "LIFT Your Lashes Sky High" campaign has taken off and started with a digital extravaganza featuring a captivating CGI twist that promises to mesmerise audiences.
This initiative aims to celebrate Maybelline's Sky-High Mascara in partnership with LIFT, bringing together beauty enthusiasts and travel aficionados in a one-of-a-kind experience.
As part of this collaboration, Maybelline hosted an exclusive event on 23 April at Gorgeous George in Cape Town, with esteemed media personalities and influencers in attendance.
Among the event's highlights was the unveiling of a captivating digital campaign featuring renowned beauty influencer Jessica Van Heerden and the talented up-and-coming pilot, Lesego Mogonediwa.
In addition to the digital campaign, Maybelline will gift 1000 Sky High Mascaras to LIFT's Premium Passengers boarding flights between 26 April and 31 May 2024, while stocks last.
Furthermore, customers can participate in a competition online and in-store with Dis-Chem, running until 7 May, standing a chance of winning one of five LIFT Wallet prizes valued at R5000 each by purchasing any Maybelline Mascara when using their Dis-Chem Benefits Card.
"We are delighted to join forces with LIFT for this ground-breaking campaign. Our partnership represents the perfect synergy between beauty and travel, and we are seeing a huge rise in travel with millennials and Gen-Zs. This partnership is a great opportunity to introduce beauty consumers to LIFT and to introduce new travel consumers to Maybelline!"
- Irina Devine, Marketing Manager – Maybelline
"LIFT is excited to embark on this journey with Maybelline. Elevating the travel experience is our passion, and partnering with industry leader Maybelline brings an unforgettable experience for our passengers and customers."
- Irina Devine, Marketing Manager – Maybelline