Book Review: The Future of You: Can Your Identity Survive 21st-Century Technology?

Stephen Grootes and Bronwyn Williams, Trend Translator and Future Finance Specialist at Flux Trends, who reviews The Future of You: Can Your Identity Survive 21st-Century Technology? By Tracey Follows.

This may be a strange question.

How do you know who you are, and how do you prove who you are?

It may that be as simple a question and answer as you might think, because our relationship may eventually all be entirely virtual in the future.

Originally published in 2021, The Future of You: Can Your Identity Survive 21st-Century Technology? is authored by Tracey Follows and explores how emerging technologies, from biometrics and AI to data profiling and digital surveillance, are reshaping the concept of personal identity.

Follows is a professional futurist and works with clients on long-term strategies, including Telefonica, Google, Sky, and other major corporations.

Speaking to Stephen Grootes on The Money Show, Bronwyn Williams, trend translator and future finance specialist at Flux Trends says many of these theories have the potential to be realistic.

"So much of what she was talking about, just a couple of short years ago, that was deemed to be out there and outlandish in 2022, is now very much just questions that we're grappling with as businesses as societies, as individuals at the moment."

- Bronwyn Williams, trend translator - Flux Trends

"Basically, the advent of all things AI have really proved a lot of the issues that Tracey was talking about back then to be things we really need to be paying attention to."

- Bronwyn Williams, trend translator - Flux Trends

"...the ability to identify if someone is a dog, a cat, a terrorist or who they say they are on the other end of the screen. We've got kids playing on Roblox for example. You might be interested to know who those avatars are your children are interacting with..."

- Bronwyn Williams, trend translator - Flux Trends

Scroll to the top of the article to listen to the full interview.