OpenAI explores additional income streams in major shift to how it earns revenue
Rafiq Wagiet
26 January 2026 | 19:21It could take a percentage of the ideas, insights or products that are created by people using ChatGPT.

ChatGPT / Pexels: Bertellifotografia 16094061
Stephen Grootes speaks to Jan Vermeulen, Editor at MyBroadband on the recent direction of OpenAI and how updates to ChatGPT are reshaping the AI conversation.
Listen to the interview in the audio player below.
OpenAI (the company behind ChatGPT) is looking for new ways to make money, to essentially pay the huge costs of computing and research.
Building and operating powerful generative AI chatbots are very expensive, utilising massive computers, electricity, engineers, and requiring constant updates.
So in order to remain competitive and independent, OpenAI needs a steady revenue stream instead of relying only on investors.
It's considering even taking a percentage of the ideas, insights or products that are created by people using ChatGPT.
OpenAI's future revenue streams could also include:
- Paid subscriptions (for individuals and businesses)
- Selling AI tools to companies (for customer service, writing, coding, data analysis)
- Building AI features into apps, websites, and devices
- Licensing its technology to other companies
- Advertising on free accounts
Speaking to Stephen Grootes on The Money Show, Jan Vermeulen, editor at MyBroadband says ChatGPT is going to go through major changes as a result.
"... they're looking at going, how can we generate more income from a particular user who's made a lot of money off of our product..."
- Jan Vermeulen, editor - MyBroadband
"It just goes to show the immense cost that goes into building these systems, and that they're not even close to recovering their costs."
- Jan Vermeulen, editor - MyBroadband
"Large language models are trained on human output, so if it wasn't for the human which came before, it wouldn't be nearly as good at doing what it's doing now. This becomes a very circular argument because you also have humans lining up saying no, ChatGPT has to pay us for thr stuff we've produced."
- Jan Vermeulen, editor - MyBroadband
Scroll to the top of the article to listen to the full interview.
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