Sport losses directly affect South Africa's Gross Happiness Scale (GHS) - Professor

Tasleem Gierdien

Tasleem Gierdien

20 August 2025 | 9:04

South Africans’ collective emotions often align closely with specific events...

Sport losses directly affect South Africa's Gross Happiness Scale (GHS) - Professor

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CapeTalk's Clarence Ford speaks to University of Johannesburg Professor Talita Greyling, who specialises in well-being economics and quality of life studies.

Listen below:

If your week started off blue because the Proteas, Bafana Bafana, Springboks, and Dricus du Plessis lost big matches over the weekend, there's a reason for that...

According to the Gross Happiness Scale (GHS), a measure of national well-being that looks beyond traditional economic indicators like GDP, sporting losses – especially those involving national teams – can have a noticeable impact on a country's overall mood. This effect is particularly strong when the losses are unexpected or fans are emotionally invested.

Although this drop in happiness is usually short-lived, it’s more pronounced when a large number of people experience the disappointment together, such as during major tournaments or high-profile matches.

The GHS uses machine learning and big data – including trends from Google searches – to track and predict a country's happiness levels, explains Professor Greyling. She notes that South Africans’ collective emotions often align closely with specific events, with sports having one of the most significant influences.

If the nation feels positive, productivity increases, says Greyling.

But South Africans are resilient, so recovery from sadness to happiness happens quickly, adds Greyling. 
"Our numbers show us that we've reached a low over the past weekend... emotions in South Africa corresponds to certain events, sports events in South Africa definitely has a big effect on emotions... South Africa is motivated by sport."
- Talita Greyling, Professor - University of Johannesburg
"When a game is lost, the effect is bigger than when it's won..."
- Talita Greyling, Professor - University of Johannesburg

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