How Xero simplifies accounting for small businesses and helps them thrive

The journey of the small business isn’t straightforward, let alone easy. Having a successful launch is a mammoth task on its own but keeping the ship sailing smoothly in a sea of budgets, marketing plans, and debt can be mentally, physically (and financially) taxing.

However, with the high level of innovation in technology, tools and apps are being developed that can help entrepreneurs approach their monthly calculations with confidence – like Xero. 

Since 2006, Xero has been connecting small businesses with their numbers, their bank, and advisors at any time. Business owners can operate optimally using Xero’s invoicing and reporting automation, while getting a full picture of their finances with up-to-date financial data.

With almost 4 million subscribers, Xero is a leader in cloud accounting around the world – including right here in South Africa. 

SA business DoughGetters has been using Xero’s various features for 8 years, allowing them to run efficiently and grow consistently. DoughGetters' CEO Willem Haarhoff joined Drive with John Perlman to unpack how his business benefited from using Xero and why they’ve chosen to continue using the service for nearly a decade.

Listen to the full conversation below. 

“We weren’t dealing with robots; we were dealing with real people who understand real problems and people who are genuinely interested in the welfare of our business. That stood out on day one. And after 7-8 years of working with them, it’s still the case.” - Willem Haarhoff, CEO, DoughGetters.

“Xero makes it so easy to do what you need to do, so you can focus your effort on what really matters.” - Willem Haarhoff, CEO, DoughGetters.

For more about Xero, their pricing and features, head to their official website.