Faf De Klerk and Cheslin Kolbe redefine men's grooming with L'Oréal Paris SA

In a move set to redefine men's grooming, L'Oréal Paris South Africa has announced a new campaign featuring South African rugby icons Faf De Klerk and Cheslin Kolbe.

This dynamic partnership will showcase Faf's star power and golden locks in the L'Oréal Paris Elvive and Men Expert campaigns, while Cheslin will take the lead in the L'Oréal Paris Men Expert campaign.

Faf, whose majestic locks are unmistakable even from a distance, says that the brand resonates with his commitment to maintaining his best appearance, both on and off the field.

"The opportunity to partner with a brand like L'Oréal Paris, a brand synonymous with excellence, is truly an honour. The brand resonates with my commitment to looking and my best, both on and off the field." 

- Faf De Klerk

Cheslin describes this partnership as a chance to empower men to embrace self-care and confidence, a message that holds personal significance for him as both an athlete and an individual.

"Partnering with L'Oréal Paris Men Expert is an incredible opportunity to inspire men to invest more time into their appearance and well-being. This campaign is about empowering men to embrace self-care and confidence. It's a message that resonates deeply with me, both as an athlete and as a person."

- Cheslin Kolbe

“This campaign is a testament to our commitment to celebrating empowerment, honouring cultural richness, and emphasising the importance of self-care for the modern man.”

-  Ayanda Mackay, Brand Business Lead – L'Oréal Paris Southern Africa