Clover, PinkDrive and Primedia Cares raise R500k for breast cancer awareness

Mo Flava chats to Clover SA Senior Brand Manager Bradwin Bosman and Noelene Kotschan, founder and CEO of the PinkDrive on 947.

In case you missed it, the pink milk bottles on the shelf were the work of Clover, PinkDrive and Primedia Cares.

ALSO READ: Gauteng goes pink with 947 and Pink Drive to fight cancer

With the purchase of every pink product, 20 cents of that purchase went to the PinkDrive.

After the month-long campaign, Clover and its consumers have raised a phenomenal R500,000.

Bosman says the objective was to really get people talking.

“It’s been an awesome initiative thus far. We have really seen the impact not only from a consumer-facing point a view but also in terms of getting the awareness and communication out there."

– Bradwin Bosman, Senior Brand Manager – Clover SA

“I think it is important to acknowledge the work Noelene is doing with the PinkDrive to really spread awareness around cancer detection… We are proud to say we have raised even more money this year."

– Bradwin Bosman, Senior Brand Manager – Clover SA

“I am totally dumbfounded… We cannot do this without corporate South Africa… We are not going to give up hope, we will continue the PinkDrive… We are R500,000 closer to announcing our next truck in 2025.”

– Noelene Kotschan, founder and CEO – PinkDrive

Scroll up to the audio player to listen to the discussion