Timbaland under fire for debuting in music video with AI 'artist' Tata Taktumi

Chante Ho Hip
16 October 2025 | 8:51The new single pairs a beat produced by Timbaland with lyrics by the AI.
Timbaland and AI artist, Tata Taktumi. Photo: YouTube/Tata
Renowned music producer Timbaland is under fire for appearing in a music video for his first AI-generated 'artist', Tata Taktumi.
He originally launched the artist back in June under his new AI entertainment company, StageZero.
The new single Glitch x Pulse was released on 10 October, pairing a beat produced by Timbaland with lyrics by the AI.
Timbaland has always been one of the biggest advocates for using AI in music.
The release was met with mixed reactions from fans, including 947’s Zweli Mbhele.
“I am not a fan whatsoever. I think he is ruining his legacy. To be such an incredible producer, but you’ve got an AI artist. It sounds like humanity has been taken out of it," he says.
To listen to 947’s Zweli Mbhele, use the audio player below (skip to 2.58 for this conversation):
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